SELECTED WORK · MARKETING AUTOMATION
From customer journeys to intelligent automation.
Svenja Mumelter · Application for (Junior) Consultant Marketing Automation, Microsoft Dynamics 365 · Reply
Selected work across e-commerce, digital marketing, customer journeys and AI-assisted workflows.
CASE 01
RoyalShrimp.de
Brand Building, Visual Identity, Content & Owned Channels
Co founder, jointly built the online shop from scratch starting in May 2020
Operated the shop until the end of 2024
Backend, shop structure, design, product management, website content, photography and video production were handled entirely by the two of us
At the time, without AI. Today, the same work could be done much more efficiently using AI, automation, and tools and data sources connected via MCP
SCAN TO OPEN
CASE 02
Cuply
Integrated Marketing Case based on AI tools available mid 2026
Fictional marketing case study, 105 pages
Strategy, positioning, content, campaigns and execution
Open or download as PDF
This portfolio page was created specifically for my application as Brand Specialist at Isar Aerospace.
Concept & Design
Svenja Mumelter · Figma
Development
Claude Code · AI assisted workflow